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As a mid-venturer, your personality fits between venturers and those more in
the center of the personality spectrum ("centrics"). You share a number of
characteristics in common with pure venturers. You like to travel,
especially to foreign destinations and you seek new experiences and new
destinations for almost all trips you take. You are also physically active
at home and on trips. But, unlike your pure venturer friends, you don't want
to take such extreme vacations and are more likely to plan your trips-set an
itinerary of places you want to visit and schedules when you will be there.
You also have more company. About 17% of the population has a personality
that matches yours, vs. only 4% for pure venturers.

Your venturesome spirit leads you to seek out unique and interesting places
to visit and especially to make each leisure trip different from others that
you have taken. You may want to return to a place that seemed interesting
but you didn't have time to explore on an earlier visit, but usually you
simply want to try something new. However, there's a big difference between
you and your true venturer friends: you like a comfortable bed at night (no
sleeping under the stars), a warm shower, and meals that you can trust
rather than taking a chance on native foods. You listen carefully to the
unique travel tales of your friends and associates, or read heavily, to
learn about the hidden, but interesting out of the way places that others
have not yet become popular or have only recently gotten some publicity. The
press has given your group a name -- the jet-set. Your interest in what's
new and what's happening leads you to be one of the first to visit
destinations that seem to have a new ambience, or book a few days at a new
spa or resort you read about in a travel magazine, or tour a country that
until recently was closed to visitors. Travel providers absolutely love you
because you are central in making new destinations popular. Airlines, hotels
and restaurants should give you special treatment since they benefit from
the travel choices you make. You'll tell your friends about a great trip you
just had and they will want to do the same when they get some time off.

Like pure venturers, you like adventure travel -- but of a different type.
Physical exertion is fine, if it isn't extreme. If you took a bicycle tour
of New England in the fall, you want to stop at interesting places for lunch
and bed down at night in a quaint inn, rather than sleep out under the
stars. And you prefer to have a van follow behind to pick you up and ride to
the next overnight stop in case you or your partner feel a bit exhausted.

History holds a great fascination for many mid-venturers. But if you've seen
Buckingham Palace and the Eiffel Tower, or traced Paul Revere's route in New
England, you don't need to repeat the experience. Rather, you'd prefer to
stop in lesser known old cities and enjoy the ambience created by old
buildings that exude their own sense of importance and romance, especially
if they're not listed in guide books. To discover an ancient monastery, old
fort or historic building quite by chance and wander through quiet interiors
unhampered by crowds, offers an opportunity to imagine what mysteries it
holds and tales of romance or tragedy.

Even your media habits don't follow the norm. Typically you read more than
most -- books, magazines and newspapers -- and watch TV less. When you turn
on the "tube," you are much less likely to prefer any of the top ten sitcoms
or "soaps." Instead, you'll seek out dramas, special news magazine format
shows, and selected sports (as football and basketball; you have less
interest in baseball or hockey). Consistent with your travel interests, you
particularly like fact based television shows or dramas in a historic
setting, and programs that explain the workings of some of our modern
marvels. You hold definitive opinions about much of what you see happening
in the world, especially politics, and strongly prefer commentators who
agree with your views.

Exercise and good health habits -- proper diet, some use of vitamins and
supplements, and following a disciplined routine to get enough sleep and
exercise, even when you travel -- are more likely to be part of your daily
commitment than is true for most people you know. You may prefer
participating in individual sports, such as skiing or singles tennis, rather
than those that are more social such as golf or bowling. You are likely to
own exercise equipment at home, a treadmill or a stair climber.

You like technology and probably have a heavy loading of it as part of your
daily life. Typically you will not be the first to try out new hi-tech
products-that distinction belongs to the pure venturers. You're likely get
on the bandwagon when they new product or service has shown that it has some
relevance to your daily business or home life. But you are still willing to
buy these items long before they have become so popular that they have
dropped dramatically in price. More than is true for most groups included in
this personality scale, you are likely to be an opinion leader. Since you
show a willingness to accept innovation and change, but with a common sense
attitude about it (use what is good and discard what doesn't help in some
way), others look to you for guidance and direction on what to buy, choices
to make in their lives, and the kinds of trips that they might like to take.
This combination of character traits-mild risk taking, common sense in the
decisions you make, and a friendly and outgoing personality-usually
contributes to success in your career. More than most, you are likely to
hold a senior position of responsibility in your company and will continue
to advance in the future.

In looking for destinations that will satisfy your intellectual curiosity,
seek out those that measure higher for venturers. You share so many traits
in common with that group that most of these places will help ensure that
your next trip will hold the enjoyment and contribute to the kinds of
memories that you want. But make certain these places have adequate hotels
and restaurants.


Marcus Ronaldi

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November 2018


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